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UC proud to sponsor Kiwi Game Starter 2022 competition

The University of Canterbury (UC) continues to respond to the needs of the digital screen industries with sponsorship of the NZGDA Kiwi Game Starter 2022, a business start-up competition supporting the best of Aotearoa New Zealand’s up-and-coming game development talent.

DSC Programme Director, Professor Andrew Phelps says that the University’s support of the gaming sector is critical to help New Zealand’s content creation and digital media production capability grow.

He says, “I’m proud to see the University of Canterbury continuing to support creativity and innovation in the gaming sector, as this is a key pillar of our larger effort centred on the creation of our Digital Screen Campus and associated efforts on economic growth in these sectors. I wish the very best to everyone that enters the competition and, regardless of who wins, I hope to see many great game ideas produced, expanded upon, and ultimately brought to market.”

Talent shortage is one of the biggest issues facing both the digital screen industries and the tech sector and in addition to the competition itself, the Kiwi Game Starter provides game developers the opportunity to gain recognition, industry mentorship and strengthen their skills, supporting them in pursuing a career within the industry.

Executive Director of Planning, Finance and ITS, Keith Longden says, “digital screen industries within Aotearoa New Zealand can only grow and develop as long as we encourage, educate and develop talent for all critical roles, which is why it is important for the University to create and support opportunities like our Digital Screen Campus, and the Kiwi Game Starter competition.”

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