Social Networking has taken the world by storm and it is now the crux of all peoples interaction. The interaction you make with people these days is far different to how it was even 15 years ago. These days you are expected to text and make a call before turning up to someones place. These days it is expected for people to be able to get in touch with you or at least know where and what you are doing almost instantly when they want to know.
This is the age of instant communication and the biggest winner is social networking. Social networking is connecting everyone in the world to one another. This social interaction means there are massive groups of people viewing the same information and exchanging ideas and the like. This type of behaviour has grown a new age of marketing for the people wanting to impress products and information onto people.
This borns the age of social marketing. Social marketing is growing so rapidly and is showing massive success to the people who have adopted the strategies and implemented them into their business model. There is no way of getting out of it. If your not in the social networking circle online your missing out on a big chunk of potential business.
For the Real Estate agent that is trying to make it on the social networks you will be doing alot better than a good 80% of the other agents. If your online and are giving valid information and just being active you will get results that your competitors aren’t. So lets get into the swing of it and get into the areas where potential home sellers are looking and hanging out.
First off (and this isn’t required, but it is if you want to really ROCK) is to be passionate about your business. If you’re not passionate about your business, it will behard to speak about your business in a way that others want to hear.
Second is to know your purpose. As with any business venture or marketing strategy, if you don’t know what you’re doing… you won’t get much of anything.
Third is to know your market. Who are you selling to? What are their problems? What do they enjoy?
Fourth is to connect. Go “where your market hangs out” – if you’ve been using Social Media for a while, you know what I mean by this. If not, you want to look for large and active groups, fan pages, communities, and leaders in your niche.
Fifth is to build relationships. Social Media is all about relationships – how much do people like you? I don’t care if you have the best deal on Earth – if your profile doesn’t make people like you, and if you don’t genuinely provide content that people enjoy and share, your marketing message will be ignored.
Sixth is to remember that your network is your friends – not necessarily your customers. Sure, you will make money off of a well-connected, targeted network. But you’ll make even more if each of your friends refers you two new clients. Rather than focusing on making money off your network, focus on being the kind of person/brand that your network will talk about (and refer business to).
Seventh is to leverage. Connect with the most influential people in your network, give them public attention, love, and respect, and build a powerful relationship with them. These people will easily become JV partners and affiliates in the future – and they can move a lot of people your way, fast!
Eigth is to involve. You don’t want your social media efforts to be a one-man (or woman) show. Get your enthusiastic followers involved. If you’re a Life Coach and one of your followers writes an inspiring post or shares an inspiring video, share it with your network and give him or her credit! Scarcity mindsets do not work here, you need to pay it forward and respect peoples efforts and achievements. This will cause your followers to love you even more, which continues to build your community.
Nine is to give – freely! If you’re familiar with the classic Internet Marketing model, the most successful marketers build their lists by giving stuff away for free. Same goes for Social Media. You want to consistently give away free content, and often do it even without asking for an opt-in, as it will increase your exposure! However, if you are launching a product… give out free courses, webinars, and newsletters to prime your market and plant seeds.
Tenth is to grow. While certain Social Networks may limit the size of your network, the function of your business (and the reach of your message) is alwayas unlimited. If there are people in your network who are inactive, trim them! If your time gets filled with customers, create a new program and raise your rates! People are attached to growth – and if you are always on the up-and-coming, your network will always be listening.
Now, this isn’t EVERYTHING you need to know, and there are definitely mechanics and methods to reducing the amount of time you spend, increasing the quality of relationships, and increasing your exposure. However, if you stick to these 10 principles, you will begin to find yourself in the middle of a powerful network.
A bonus tip here is just remember to try and avoid being too in your face. Dont push your way into conversations and don’t just sell your product. If you mix your personality into your business it will grab more attention than the business itself. Good luck and get involved!