I want to share a statistic with you that had me raising my eyebrows …

Well, it’s alarming if you don’t know how to turn it into an advantage (a distinct advantage, actually – I’ll show you in a moment).

FACT: Did you know that over 89% of the business books that people purchase and download go completely unread?

Of those remaining 11%, only 1% of those who read the book will actually implement any of the ideas they find in the book – even if they are well aware that doing so will cause immediate and drastic improvements in their lives.

And of that remaining 1% who attempt to use the ideas, an even smaller percentage will use the ideas correctly.

So, that means that the average guy has a less than 1% chance of benefiting from any book he downloads or buys.

I don’t like those odds

If you’re like me, you like to “stack the deck” whenever possible.

If the odds are against me, I change the odds.

If someone is beating me on one battlefield, I change the battlefield.

If I’m losing the game, I play another game.

If you could stack the cards in the deck of your life in such a way that you had a serious (but fair) advantage over your business competition, would you do it?

What if, with one little mental tweak, you could instantly have an advantage over 99.9% of the population?

Would you make that mental tweak?