There are a few things that are trending in todays age and one of them is the GREEN revolution. This is something that cannot be ignored and I think that no matter who you are you need to take on that its happening and work your way with it, instead of fighting it. In Christchurch we have new rubbish collections that sort the rubbish and much of it is recycled. This is a great way for the personal person to go more green but it also shows a business going green as well.
There are a number of important reasons to Go Green with your business. The most significant being that preserving the world’s natural resources is the responsibility of every individual both at work and at home.
Additional reasons for you or your business to Go Green include:
- Setting a positive example for employees which boosts morale and company loyalty
- Gaining a competitive advantage by differentiating yourself as a Green company
- Improving efficiency and potentially lowering operating costs
- Providing a cleaner and healthier work environment
For your business Going Green does not need to be an over night thing. You can do it in phases. As with many other business efforts, there will be easily attainable action steps and more advanced requirements. It is impossible to say how far along the Green path any business should travel, but a focused effort can have a meaningful impact.
There has never been a more appropriate time to Go Green. Its value is recognized more so than ever before. Customers will value the efforts companies make in trying to promote a green image and this will in turn drive up sales.
But like everything there are many points that need to be addressed when you go green. It is quite expensive to go green. Many of the conventional ways of doing business are cheap because they tap into a consumer market which has been drilled down in price. It’s the whole supply and demand thing.
What are some of the benefits of GOING GREEN!
Going Green Benefit 1: Save the Earth
Pretty obvious huh? We are not going to spend much time discussing this benefit as it’s the overall point of the going green movement but saving the Earth is the biggest benefit of going green. While our collective actions have done huge amounts of damage to our planet, it is those same collective actions that can save it from further damage – just look at the Gulf at the moment!
Going Green Benefit 2: Save your Health
Most folks are unaware of the dangers in common household cleaning supplies and pesticides, but they all have a cumulative effect on our bodies. From switching to green cleaning supplies to eating more organic foods, we can all take small steps to positively impact our own personal health.
Going Green Benefit 3: Save Money
One of the side benefits of going green that many folks are just now realizing, going green can save you money (I know…sounds like the used car commercials on late night TV, but it’s true). We have a whole section on “Save Money Going Green” with tips and hints for doing just that. From saving money on home energy costs to easy ways to increase the gas mileage of your car, there are hundreds of ways to save money while going green, and who doesn’t want to save money? Just to note some green products out there are taking off on the spin of the green movement and charge expensively. Don’t buy into hype!
Going Green Benefit 4: Save the Economy
As our Economy has been in a nasty recession, many folks claim that this is not a good time to be focusing on going green. We think this is the exact time we should be focusing on going green and green technologies in particular. Businesses can create jobs by making new technologies and another side benefit of developing greener technologies is that it will also lessen our dependence on foreign oil – again siting the Gulf of Mexico again and the oil spill there.
Going Green Benefit 5: It Just Feels Good
Deep down we all know we SHOULD be trying to be greener.. it just makes sense. It’s good for the Earth, good for our health, good for the wallet, etc. etc. etc. Do we really want to hand our children and our grand children a steaming pile of rubbish for a planet?
So why not avoid all that guilt and also reap all the other benefits outlined above? (I am sure my mother could have done a better job of making you feel guilty – I know she can sure do it to me – but she was not available while writing this article). Take that extra 10 seconds to recycle that can or bottle and enjoy that little feeling that you are doing the right thing.
In the end, just remember that going green will not only save the Earth… it will also improve your quality of life and provide many other benefits as well. So the next time someone asks you “Why are you so concerned about being green?” you just might have a few new answers up your sleeve.
What do you think are the main benefits of going green?