Covid-19 impact leading businesses to move online
In an article on Brainstorm Magazine, Dr Elsamari Botha explores who holds the power in online shopping, what happens when consumer expectations aren’t met and what businesses should be focusing on in the COVID-19 consumer landscape.
Dr Elsamari Botha’s research focuses on online consumer behaviour, the digital transformation of business and digital disruption and its associated technologies.
Business reporter Tiana Cline interviews UC’s Dr Elsamari Botha to understand what the digital landscape means for businesses, especially given the impact of Covid-19.
For further information please contact: