An Explore Your Place campaign ran throughout Alert Level 4 and 3, and is now asking residents of Ōtautahi Christchurch a simple question – am I keeping it local?
The campaign encourages residents to think and spend locally, which has the potential to support our economy and ultimately save jobs.
The campaign will also showcase Christchurch, Canterbury and the West Coast as an attractive local holiday destination.
Tim Loftus, ChristchurchNZ General Manager of Marketing, Brand and Communications, said spending habits of Christchurch residents over the next six months were vital to economic recovery and the future of local businesses and Christchurch jobs.
“Our confident and unified community will help Ōtautahi Christchurch lead the way in economic recovery.
As we always have, we will respond accordingly and, within our means, support our local businesses,” Loftus said.
Retail spending volumes in Greater Christchurch for the week ending 10 May 2020 showed a decline of 36 per cent compared to the same week last year.“
This illustrates the pressure businesses are under,” Loftus said.
“Even a 15 per cent increase in discretionary spending, particularly in our hardest hit industries, will not only keep businesses open, it will save jobs.”
The campaign includes assets for businesses to use free of charge, available here. It will be updated as the campaign progresses.