The programme has broad appeal across multiple content creation disciplines from TV commercial directors wanting to tell a story in commercial short form or cross over to long form, cinematographers, editors and other industry professionals who would like to direct their own projects, producers looking for a better understanding of how to support and get the most from the directors they are working with to established filmmakers looking for a reboot. In a world where everything from sponsored content to feature films are looking to documentary for inspiration this course is a valuable and exciting opportunity.