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Strong connections and an uplifting learning environment at UC

Recent graduate Amiria Reid’s (Ngāti Porou, Te Whānau-a-Kai) love for her whakapapa, community and environment motivated her to do a Bachelor of Commerce at the University of Canterbury and led her to a fulfilling job.

Amiria Reid (Ngāti Porou, Te Whānau-a-Kai)

“The story of tangata whenua (Māori) and how we treat the whenua as a living entity, how we value conservation and guardianship, should be shared worldwide,” Amiria says.

Amiria had heard students’ testimonies of their great experiences studying commerce, but the new major in Tourism, Marketing and Management was an unfamiliar area of study, and something she found “really fascinating”.

Tourism, Marketing and Management students adapt and learn while engaging in group work, independent research and practical skills like event management. 

“I found it particularly interesting studying tourism during the Covid pandemic. I refocused my research on identifying new initiatives that could help the industry with the current challenges. Although my studies took an unexpected turn, I learnt how adaptable and resilient the industry can be.”

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